(RED) products have paved the way in the fight against AIDS for nearly a decade. I remember when the new iPod nano (PRODUCT) RED was released in 2006. 88 million RED iPod nanos were sold that year, each of which benefited The Global Fund to Fight AIDS, Tuberculosis and Malaria. It was a great initiative that turned something you were already going to purchase and made it directly contribute to ending a global health epidemic.
Since then, (RED) products have contributed $320 million USD and impacted 60 million people. Proof of the power of Global Goal 17: Partnerships.
The world is so close to ending the AIDS epidemic and (RED) has made so much progress, which is why it’s time to finish the fight and eliminate AIDS for future generations.
This year is especially exciting because (RED) has more ways you can help eliminate AIDS and more rewards when you “do the (RED) thing” than ever before.
Here are 6 easy ways you can go (RED) for the holidays this year. Plus, the incredible prizes you can win. Pro tip: the first two are time sensitive!
1. Use the Snapchat (RED) filter to save lives
Jared Leto, Tiësto, and Jimmy Fallon created Snapchat (RED) filters you can use on World AIDS day (December 1st-today!) Using this filter promotes awareness for World AIDS day, and The Bill & Melinda Gates Foundation will donate $3 US dollars for each time the filter is used (up to $3 million US dollars) to (RED) to fight AIDS. Snapping a selfie has never done so much good!
Post a snap with the message “THIS SNAP SAVES LIVES” using the (RED) filter today!
2. Share the (SHOPATHON)RED jingle and tune in to ABC’s Jimmy Kimmel Live!
If you weren’t already planning on putting on sweatpants after work and watching some late night TV, here’s some incentive. By tuning in to Jimmy Kimmel Live tonight, December 1st, and sharing the (SHOPATHON)RED jingle FOUND HERE with Jimmy Kimmel, Scarlett Johansson, and Barry Manilow, you can get the Bill & Melinda Gates Foundation to donate $3 US dollars (up to $1 million) to combat AIDS.
Plus, today’s episode of Jimmy Kimmel Live! focuses on World AIDS Day and will include appearances from Olivia Wilde, Bono, Matt Damon, Tom Brady, Shaquille O’Neal and a performance by the Killers as well as additional surprises.
3. Keep shopping (SHOPATHON)RED all through December
The (SHOPATHON)RED will continue with new (RED) products throughout the month of December (like this red LeCreuset Dutch oven which would be perfect for more holiday meals) and the Bill & Melinda Gates Foundation will match every dollar raised up to $20 million US dollars. Donations will go to the Global Fund to Fight AIDS which fights for the 37 million people who live with HIV. It only costs 40 cents a day to provide medication needed to save the lives of those living with AIDS. So, just think of how much your shopping can really save this year.
4. Shop on Omaze.com and enter to win one of twenty celeb experiences
How often have you dreamed of both a world without AIDS and claiming the Iron throne? Both can be a possibility this year. Omaze.com has teamed up with (RED) to bring you the chance to win one of twenty celebrity experiences all by donating $10 US dollars to (RED).
Adventures include the chance to win a trip to visit the set of Game of Thrones, having James Franco paint your portrait, meeting Meryl Streep, hanging backstage with the Weeknd, getting ready with Kim Kardashian and more. To check out all the celebrity experiences you can win go to https://www.omaze.com/red before January 21st.
5. Join the (RED) eBay auction
From December 1st through December 10th (RED) will auction iconic (RED) products and experiences on eBay with the proceeds going to fight AIDS. You could enter to win lunch or “brunch with brains” with Muhtar Kent, Chairman and CEO of the Coca-Cola Company or the founders of Twitter in the auctions by going to ebay.com/RED.
And all proceeds will go to the Global Fund to fight AIDS.
6. Shop on limited edition (RED) products on Gilt.com
Starting December 1st through December 16th, Gilt will offer more than 100 limited edition (RED) products that give back to fight AIDS with each purchase. A host of brands will release stylish new (RED) products to meet all your holiday shopping needs and more. You can find exclusive limited edition items such as a ‘Love Me’ canvas tote bag by artist Curtis Kulig, a printed motif t-shirt designed by EJ Johnson, a very special (RED) flower bouquet from Farmgirl Flowers and more at www.gilt.com/RED.
The holiday shopping extravaganza (RED) has planned for this season makes it easy for consumers to make a difference. It is also a way for governments, companies, global citizens, and health organizations to come together and use their knowledge and power to make a huge impact and take another major steps towards a generation free of AIDS.