Elle Australia is making big moves for mothers everywhere with its June issue cover. Supermodel Nicole Trunfio is featured (very beautifully I might add) breastfeeding her four-month-old son, Zion.

It’s not your typical magazine cover and it’s making something other than a fashion statement. It’s showing the world that breastfeeding is normal. Trunfio posted it on her instagram with #NormalizeBreastfeeding so people can start getting used to the idea that feeding babies is normal.

Along with the photo, Trunfio posts a meaningful caption:

There is nothing more powerful and beautiful than motherhood. The last thing I want to do is be controversial, so please take this for what it is, let us #normalizebreastfeeding there is nothing worse than a mother that is judged for feeding her hungry child in public. #weareonlyhuman I'm so proud of this cover and for what it's stands for. I obviously don't look like this while I am breastfeeding but this stands for all women out there, whether you breastfeed or not, we gave birth, we are women, we are mothers. Thank you to ELLE for being so bold and making such an encouraging, positive and healthy statement. #womenunite

A photo posted by Nicole Trunfio (@nictrunfio) on May 20, 2015 at 9:21pm PDT

My favorite part: “There is nothing more powerful and beautiful than motherhood,” she says. “The last thing I want to do is be controversial, so please take this for what it is, let us#normalizebreastfeeding there is nothing worse than a mother that is judged for feeding her hungry child in public.”

There is a significant stigma on breastfeeding all over the world. In the developing world, it is considered “strange” to breastfeed in public. But what happens if a baby gets hungry during a trip to the park, or the supermarket? He or she can’t grab a snack from the deli like the rest of us.

At workplaces, all too often there’s no room set aside for mothers to breastfeed their children, particularly in the US. It’s hard enough to get more than three month’s maternity leave, let alone find the time or space to feed one’s child.

New mothers need to feed their baby up to 12 times a day, yet it’s not “normal” or “acceptable” enough for a mother to do in her normal day-to-day activities.

In developing parts of the world, breastfeeding also faces challenges. Sometimes it’s against cultural and ethnic norm to do so, but in other instances, mothers aren’t aware of the health benefits that can come from it.

Breastfeeding is crucial to a newborn’s development. It can reduce the risk of allergies, respiratory infection, and so many other things that put babies life at risk.

So major props go to Nicole Trunfio and Elle magazine for taking a stand against the breastfeeding stigma and showing the world that, not only is it healthy, it is totally normal.

If you're inspired by Nicole Trunfio's actions, sign the petition in TAKE ACTION NOW to tell the G7 to support the right of mothers and children around the world.