The Global Goals have to become not just famous, but worldwide famous. 7 continents-deep famous. Every city, town and camp famous. All the oceans famous. Every last person famous.
The Global Citizen Festival is spreading the message far and wide, but to get the whole world to know about the Global Goals, the message has to go far beyond the Great Lawn in Central Park. Global citizens everywhere have to step up and champion all 17 Goals for weeks, months and years. But before they can do so, they have to learn about them.
That’s why organizations from all over the world are stepping up to amplify the Global Goals.
And that’s also why corporations with the most reach in the world joined the cause, collectively aiming to connect with billions of people.
Many of these corporations came to the 2015 Global Citizen Festival to light up the globe with awareness.
In total 19 phone companies are sending out text messages and emails to a potential customer base of 1.7 billion.
Several executives gathered on stage to tell the crowd about what they plan to do.
Vodafone announced it will text all 434 million of its customers about the Global Goals. It will also be shaping social media campaigns around the Goals as well as email and web promotions.
Richard Branson's Virgin Group will be sending out texts and taking over all sorts of promotional channels: airlines, social media, web sites and editorial.
Another 100 million customers will be texted by Telenor. VP and Deputy Head of Corporate Affairs, Ragnild Mathisen, also announced plans to send out emails, social media and web promotions.
Oooredoo's CEO Dr. Nasser Marafih explained the company's plans to text customers about the Goals in the Middle East, Asia and North Africa.
CEO Bob Collymore of Safaricom, wrapped up the telecommunications segment by commiting to text more than 24 million Kenyans.
And that's not all. Companies from other spheres are helping to bring the Goals to every person in the world.
Who knows how many millions or billions of people will encounter the Goals through Google's homepage takeovers! And let's not forget all the work Youtube is doing to bring the Festival and related content to fans.
If you're looking for inspiration, look no further than the conference producer TED, which will support the Global Goals for the next 15 years and create a standalone video for all 17 of them. I can't wait to see what they do for Global Goal 11: Sustainable cities and communities.
Where would the world be without Wikipedia rescuing research papers, supplementing arguments and just generally spreading knowledge? I love Wikipedia and I'm glad the founder Jimmy Wales made it to the Festival. True to his organization's nature, Wikepedia will be translating the 17 Goals into every language in the world. Not just the 6 official languages of the UN. Every language.
Stephen Bird, CEO of Global Consumer Banking at Citi, unleashed a massive social media Thunderclap, that you can read more about here.
AOL's CEO Tim Armstrong announced the brand's 12-month promotional effort in support of the Global Goals.
Famed director Spike Jonze came on stage to announce Vice Media's commitment to exploring the Goals through editorial content over the next several years.
That's a lot of corporate power fueling the Global Goals. But wait...there's even more.
Gucci and Unilever will be promoting the Goals through a range of channels.
Huffington Post, Yahoo and Tumblr are all creating editorial content to support the Goals.
Homepage promotions will be seen on WeTransfer, Bing and KPN.
MSN is creating a "Goals Hub" on its homepage, too. Keep in mind: this a homepage that gets 400 million visits per month.
Now, of course there will be some overlap here. But the more overlap the better. The more that people encounter the Global Goals, the more they will remember them. And the more people remember them, the more they will talk about them and the more likely a grassroots effort to propel the Goals will take root.
Imagine a world where billions of people talk to their friends and persuade them to take action and learn more. Pretty soon, the vast majority of the human population would learn about the Goals and world leaders would have no choice but to achieve them.
You can check out all the other campaigns to raise awareness here.