“Sustainability is something I have been passionate about my whole life,” actor Hugh Jackman told the crowd at the 2018 Global Citizen Festival on Sept. 29.

After going on a trip to Ethiopia in 2009, Jackman also became passionate about fair trade coffee. On this trip, he met a coffee farmer named Dukale, who profoundly touched him and to whom he made a promise: to do whatever he could to help improve the lives of coffee farmers by sharing their fair trade coffees with the world.

That encounter led Jackman to co-found Laughing Man® Coffee and on stage at this year’s Global Citizen Festival, the Academy Award nominee announced that Laughing Man® Coffee, now comes in recyclable K-Cup® pods — effectively merging his two passions.

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“I’m also very proud to say that all our K-Cup® pods are recyclable, which means we go one step further by guaranteeing that a better life for coffee farmers means a more sustainable world for all of us. Plastics reduction is one of the most pressing issues of our time,” Jackman said.

In addition to purchasing Fair Trade coffee beans, Laughing Man® Coffee also supports coffee formers through the Laughing Man Foundation.  This past year, the Laughing Man Foundation supported farmers in Huila, Colombia, providing 40 college scholarships and funding to improve 100 homes, according to the foundation’s website.