Wonder Woman is officially no longer the Honorary Ambassador for the Empowerment of Women and Girls.

After over 45,000 people signed a petition (up from 1,000 in October) the United Nations retired the cartoon superhero as its purveyor of gender empowerment for girls and women worldwide.

The campaign lasted a brief two months. It was launched on October 21 in spite of protests at the time against the mascot.

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During the ceremony, dozens turned their back as the Woman Woman campaign kicked off.

The petition provided several reasons for why Wonder Woman was an inappropriate role model for global gender rights.

“It is alarming that the United Nations would consider using a character with an overtly sexualised image at a time when the headline news in United States and the world is the objectification of women and girls,” said the petition.

Protestors against Wonder Woman as the UN emblem of feminism and gender empowerment included that a real woman would be a better choice. And they said that Wonder Woman’s American flag ensemble is culturally insensitive for a mascot who aims to be global.

According to the United Nations, the campaign was never going to last much longer.

“From the UN’s side, there was no plan for it to be much longer than this,” Jeffrey Brez, the UN’s chief of NGO relations and advocacy told the Guardian.

However, others reported the campaign was to last a full year.

In either case, Wonder Woman will be hanging up her knee-high boots for the UN, and we can’t help hoping she’s replaced with a real woman who picks out her own outfit next time. 

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