Become an Official Policy Partner of Global Citizen’s Protect the Amazon Campaign

A Year-Long Effort to Mobilize Historic Climate Outcomes

The world is at a crossroads. A decade after the Paris Agreement, the promises made to protect our planet remain unfulfilled. Financing for climate and nature is insufficient, those countries committing to fossil fuel phase out are too few, and national climate targets lack the ambition and action needed to combat the climate emergency. COP30 is our chance to change this. 

Set in the Amazon — the lungs of the Earth, home to over 30 million people, and a rainforest that resonates  with communities across the world — this summit is a historic opportunity for leaders to chart a new course forward on finance, fossil fuels, renewables and nature. With the window to keep global temperatures below 1.5°C rapidly closing, at a time when forests are nearing a point of no return, frontline communities are bearing the brunt of climate impacts, and clean energy remains inaccessible, the stakes have never been higher. 

This is why Global Citizen, alongside partners like Re:wild, is planning to announce a public mobilization and political advocacy campaign over the next year running up to COP 30. We will align our flagship global events with new activations in Brazil to ignite a wave of action, compelling leaders to commit to significant policies and finance for nature and the planet.

Top-Level Strategy

Over the next year, this campaign will mobilize action for the planet and the Amazon by leveraging the power of advocacy, pop culture and public engagement platforms in the lead-up to COP 30. Our goal is to do mainstream climate advocacy, engaging millions worldwide through Global Citizen’s high-profile events, digital campaigns, and artist ambassadors. By creating widespread public demand for climate action, we will push for significant commitments from governments and corporations to keep the 1.5°C target within reach and end deforestation by 2030. Specifically we will seek to:

Provide a powerful, global platform to amplify civil society's policy demands to leaders, catalyzing historic commitments and a new deal for the planet at COP30.

Tap into the allure of live music and pop culture to mainstream climate action, engaging artist ambassadors and performers to rally new audiences for climate solutions.

Unite the world around a clear action agenda through impactful storytelling that highlights the importance of urgent action, how progress is possible and inspires a shared commitment to protect the Amazon and the planet.

Undertake high level advocacy with key governments (in particular G20 and EU) and private sector to secure commitments ahead of and in Belém.

We must act today, to save tomorrow.

Policy Goals

Global Citizen is calling on fellow non-governmental organizations, think tanks, civic sector, grassroot activists, and citizens around the world to raise their voice and take action with us. In the year leading up to COP 30, Global Citizen will be galvanizing millions of people around the world to take action, raise their voices and demand urgent actions from governments, Multilateral Development Banks, and major corporations, around three core objectives – which will serve as the launching point for further collaboration with policy partners and their campaign activities: 

1

End Deforestation – Protect the Amazon

The world's tropical rainforests are the lungs of our planet – but they’re being pushed to a point of no return. We'll push for governments and the private sector to halt deforestation by 2030, including a $1 billion goal to protect the Amazon.

2

Accelerate a Just Energy Transition – Move Away from Fossil Fuels & Scale Renewables in Africa

Without clean energy for all, global climate goals are out of reach. We’ll campaign to ensure governments, private sector and public development banks deliver on their promise to triple renewable energy capacity by 2030, and to end the era of expensive and polluting coal, oil and gas through mechanisms such as the Beyond Oil and Gas Alliance and the Fossil Fuel Non-Proliferation Treaty.

3

Support Countries on the Frontlines of Climate Impacts

Climate justice demands that those responsible for the crisis support the hardest-hit communities. We'll fight for a major scale-up in climate finance, demanding new funding sources like international taxes to "make polluters pay" and ensure frontline communities get the resources they need.

In addition to these policy objectives, this campaign will help support impact projects throughout the Amazon, curated and monitored by Global Citizen partner Re:wild.

Campaign Timeline

  • The campaign will kick off with a special Global Citizen NOW Summit in Rio de Janeiro in November 2024, coinciding with the G20 Summit. This event will serve as the official launch, bringing together world leaders, corporate executives, and policy advocates to spotlight the urgent need for action on the Amazon and climate.
  • Throughout 2025, Global Citizen will elevate the campaign’s message through globally-reaching editorial content, artist collaborations, digital action-taking, advocacy meetings, and major globally-broadcast events – bringing the fight for ambitious COP 30 outcomes directly to decision makers, cultural leaders, and millions of citizens.
  • The momentum will continue with a series of major events in New York and Belém, which will serve as  strategic platforms for impact storytelling and convening world leaders around core our policy objectives. COP30 advocacy will comprise a major block of programming for the 2025 Global Citizen NOW NYC Summit and 2025 Global Citizen Festival in Central Park. 
  • As we approach the COP30 summit itself, we are considering concluding the campaign with a historic celebration in Belém that could be a defining moment for our collective action for the planet.

Benefit to Your Organization

Advocacy requires our global collective efforts, which is why we are continuing with our practice of co-designing our campaign, sharing advocacy platforms with partners and raising our collective visibility. Partners who join our campaign will have opportunities to:

  • Participate in quarterly calls with the Global Citizen team on campaign updates and to weigh in on policy areas, objectives, and give expertise on campaign strategy 
  • Utilize white-label campaign assets offered exclusively to policy partners;
  • Have your organization’s name (and where applicable, logo) listed as a policy partner on all major press releases, landing pages, and applicable materials throughout the duration of the campaign – driving global attention to your organization
  • Where applicable, collaborate on digital actions and editorial content hosted on the Global Citizen App and Web Platform to drive global attention on our shared COP 30 advocacy objectives
  • Where applicable, provide guidance and suggestions on speakers and programming topics  at Global Citizen’s campaign events 
  • Where applicable, co-sign policy proposals and advocacy letters to leaders.

In addition to collaborations, we will also offer policy partners:

  • For those present during the 2024 G20 Leaders Summit in Rio de Janeiro, we will allocate 2 tickets per organization for our special Global Citizen NOW: Rio thought leadership summit on November 17 (note: this offer is exclusive to the first thirty organizations that sign on).
  • Where applicable (and subject to venue considerations) we will offer complimentary tickets for Global Citizen’s events and activations in Belém.

Join the Campaign

We’re uniting civil society organizations – in Brazil and globally – to amplify your stories, perspectives, and demands ahead of COP 30 in Belém. By joining as a supporting policy partner, your organization will gain visibility on a global stage and help mobilize historic climate outcomes over the next year.

For Additional Questions, Please Contact COP30@globalcitizen.org