Redesigned Global Citizen App Introduces New Form of Advocacy to Make Social Action a Daily Habit for a More Empowered World 

New York | April 27 2023 - The world’s leading international advocacy organization, Global Citizen, today relaunched its Global Citizen app to help users make a positive impact on the planet, society, and a step closer to ending extreme poverty every day. Through a selection of simple and actionable tasks, users are prompted to take tangible steps toward creating a better world – for themselves and future generations. The relaunch was announced at its annual action summit, Global Citizen NOW.

Bringing together a like-minded community of dedicated forward-thinking individuals, the app’s daily tasks will inspire users to take action on the issues that matter most to them. Whether it's reducing their carbon footprint, advocating for marginalized communities, or fighting poverty, Global Citizen is providing users with the tools and resources to make a genuine impact. Through empowering users to create change every day, the groundbreaking app motivates users to act on particular goals, turn activism into a habit, and inspire others to do the same along the way.

Key features include:

• “For You” Screen: Four tasks delivered to users daily, designed to help users make measurable global impact – and it takes only 10 minutes a day. 
• “Discover” Screen: Combined browsable feed featuring all content (video, editorial, actions, challenges, campaigns, etc.) – allowing users to dive deeper into issue areas and stories from activists around the world. They can also filter down to specific types of content depending upon advocacy vertical and activity preference.
• Journeys: A topical theme or collection of simple, task-based, or sprint task(s) that can be completed within a day or repeated daily or weekly.
• Ways to celebrate action-taking: When users take action, they earn points and will be provided with ways to celebrate their action-taking – through rewards, leaderboards, badges, goal achievements, amongst others.
• Your Circle: Offers users an overview of their app community where they can see the other Global Citizens they’re connected to. (coming soon)
• Goals: Allows users to specify the duration of a personal challenge and prompt for a recommitment at the end of their goal period, making their time spent on the app part of an ongoing lifestyle change, much like any streak. (coming soon)

Global Citizen has a history of connecting audiences with artists at Global Citizen Festivals around the globe to amplify issues the world is facing, calling on governments and corporate leaders to do their part, driving impact, and helping to support their mission of ending extreme poverty now. Expanding from the previously heavily event-focused app, primarily designed around a points and rewards economy, the redesigned Global Citizen App makes activism a part of your daily routine year-round.

Assets can be found here.

For more information about Global Citizen, visit globalcitizen.org.

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