PRESS
New York, March 20, 2024 // Aéropostale, a fashion retailer, and Global Citizen, the world's leading international advocacy organization, today unveiled the Aéropostale x Take Action apparel collection. The first drop of the collaboration is centered around youth empowerment, inspiring confidence in the next generation and empowering them to unlock their influence through action-taking.
“At Aéropostale, we believe in the power of the younger generation to drive change,” said Michael DeLellis, EVP, Head of Marketing (Aeropostale, Lucky Brand and Nautica) at SPARC Group. “We have seen the positive impact of our partnership with Global Citizen through register roundups at our retail locations since last year. This collection further represents fashion’s ability to mobilize movements; it's a call to action for young individuals to stand up, speak out and make a difference in the world.”
Aéropostale x Take Action celebrates style while merging fashion with a powerful message. The collection features fifteen eco-conscious, trendy and gender-neutral pieces designed to resonate with the spirit of activism, embodying the essence of youth empowerment. From bold graphic tees to versatile hoodies, each item is carefully crafted to inspire and engage today's socially conscious youth.
Each product in the collection includes a QR code that drives consumers to the Take Action platform, which encourages any individual, from anywhere in the world to make a real impact – whether it be pledging to shape a better world or calling on leaders to pay attention to the voices of young people.
“Together with Aéropostale, we want to empower the next generation to unlock their influence through action-taking. Gen Z is a transformative force that can reshape our world – whether that be protecting the planet, advocating for justice and equity, or fighting to end extreme poverty, the power to change the world is right at their fingertips,” said Prisca Sanchez, VP of Global Marketing at Global Citizen.
The Aéropostale x Take Action campaign launches on March 20, providing Aéropostale customers in the US with the opportunity to support and be a part of the global movement for a better future. The apparel collection will be available in-store and online.
The Take Action IP is owned and operated by Global Citizen and consists of an exclusive brand mark for consumer products, marketing activations, donation programs, and more. This is the second Take Action collaboration as a part of Global Citizen’s four-year partnership with Authentic Brands Group.
Hi-res campaign and product imagery can be found HERE.
For more details and updates on the collection, follow @aeropostale and @glblctzn on social media.
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Aéropostale is a specialty retailer of casual apparel and accessories for guys and girls ages 15-18. Through the brand’s Oneness ethos, Aéropostale embraces acceptance, empathy and respect to promote a sense of unity among its loyal customers and in communities around the world. Aéropostale offers a selection of high-quality denim and fashion basics at compelling values in an innovative and exciting store environment. With over 1,000 locations worldwide, Aéropostale currently operates stores in key territories around the world, including the United States, Mexico, Latin America, South America and the Middle East.
Shop the collection on aeropostale.com.
Follow @aeropostale on Instagram, Facebook and Twitter.
Global Citizen is the world’s leading international advocacy organisation on a mission to end extreme poverty NOW. Powered by a worldwide community of everyday activists raising their voices and taking action, the movement is amplified by campaigns and events that convene leaders in music, entertainment, public policy, media, philanthropy and the corporate sector. Over the past 10 years, $43.6 billion in commitments announced on Global Citizen platforms has been deployed, impacting nearly 1.3 billion lives. Established in Australia in 2008, Global Citizen’s team operates from New York, Washington DC, Los Angeles, London, Paris, Berlin, Geneva, Melbourne, Toronto, Johannesburg, Lagos and beyond.
Join the movement at globalcitizen.org, download the Global Citizen app, and follow Global Citizen on TikTok, Instagram, YouTube, Facebook, X and LinkedIn.
media@globalcitizen.org