Media Alert

FIFA and Global Citizen announce further details of partnership ahead of FIFA World Cup 26™

Summary

  • FIFA and Global Citizen to collaborate on Times Square takeover during final weekend of the FIFA World Cup in 2026
  • As previously announced, Global Citizen granted rights to produce first-ever FIFA World Cup™ final half time show at 2026 edition
  • Four-year partnership will mobilise football fans globally to provide millions of children with access to education

Wednesday March 5, 2025

FIFA and Global Citizen are set to work together to improve access to sport and quality education for children worldwide. Under the partnership, Global Citizen will produce the first-ever FIFA World Cup™ final half time show, which will be held at New York New Jersey Stadium on Sunday, 19 July 2026. 

As part of the partnership, FIFA and Global Citizen will take over New York’s Times Square for the final weekend of the FIFA World Cup on July 18-19, 2026 during both the bronze final match and the final.

For over a decade, Chris Martin has served as the International Curator of the Global Citizen Festival, which has helped deploy $49 billion, impacting 1.3 billion lives. Global Citizen Festival has taken place in India, South Africa, Ghana, Nigeria, France, Germany, and the US, featured headline artists including Beyoncé, Usher, Ed Sheeran, Kendrick Lamar, Jung Kook, Stevie Wonder, Rihanna, Red Hot Chili Peppers and Post Malone, and this year will stage its first Latin American edition in Brazil. As an extension of his long-term role, Martin will assist Global Citizen in their role as producers of the FIFA World Cup final half-time show. 

###

About Global Citizen

Global Citizen is the world’s leading international advocacy organization on a mission to end extreme poverty NOW. Powered by a worldwide community of everyday activists raising their voices and taking action, the movement is amplified by campaigns and events that convene leaders in music, entertainment, public policy, media, philanthropy and the corporate sector. Over the past 10 years, $43.6 billion in commitments announced on Global Citizen platforms has been deployed, impacting nearly 1.3 billion lives. Established in Australia in 2008, Global Citizen’s team operates from New York, Los Angeles, London, Paris, Berlin, Melbourne, Toronto, Johannesburg, Lagos and beyond. Join the movement at globalcitizen.org, download the Global Citizen app, and follow Global Citizen on TikTok, Instagram, YouTube, Facebook, X and LinkedIn.

Contact

Global Citizen Media Enquiries:

media@globalcitizen.org